UpClose
UX, UI, Product, iOS, Android, Native
UpClose is a native app that envisions a new kind of social network – one that actually improves your social life, helps small businesses in your community, and brings people together, instead of driving them apart. Follow my startup’s journey on our website.
2020 MVP
The friendly way to plan.
It probably doesn’t need to be said that UpClose’s plans had to change, so to speak, in 2020. Nonetheless, I launched the MVP to test users in the Spring, and hunkered down to plan my next post-COVID moves. Here’s what I’ve achieved so far.
In a few taps, you can make plans with a friend to meet at a small business in your 'hood
Once your tentative plans are sent, your personal chatbot takes it from there
Sorta wanna cancel? If both friends secretly tap “Soft-Cancel”, you’re off the hook!
UpClose is preparing for the roarin’ 2020s.
Tentatively set to launch with expanded features in late 2021, UpClose is poised to take part in the great in-person social reawakening in our post-vaccine world. Once it’s safe to do so, we’ll invite you to get out of the house, and out of your bubble – with new features designed to manifest serendipitous in-person-first meetings outside of your social group.
Late 2021
“Get out of the house, and out of your bubble.”
Campaign
Check out this promo video I created teasing the app concept. I want to draw out the juxtaposition between a social network as we know it (which, in practice, is quite anti-social) versus the promise of UpClose.
Social Assets
I decided to focus a social media campaign on one differentiating, if not counter-intuitive, feature: “Soft-Cancel”. While UpClose promises to improve your social life, sometimes we all need to bow out of social plans gracefully (so we can, you know, be antisocial). If both parties secretly tap “Soft Cancel”, your plans are canceled. Boom! Back to Netflix.
My second app is now available in the App Store and Google Play Store.
For more insight into this product, please visit my website upcloseapp.com or search “UpClose - Make Plans” on either app store. The tech is built by an off-shore development team at my direction, and the concept, design, marketing, and strategy is provided by me.
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