End-to-end digital product designer & entrepreneur based in Brooklyn.
Natalie Rose Taylor is a player-coach design leader with 12 years’ experience shipping practical, delightful, and well-crafted design for startups and public companies alike.
Select Case Studies
Saturn
I was Product Design Lead at Saturn from 2022 (Series A) until acquisition by Snap in May 2025. During my tenure, app installs went up 68x, sharing behavior went up 13x, K-factor went up 47%, and we reached #1 in the App Store in our category.
Saturn is on mission to build community around the calendar. It helps students across hundreds of high school and college campuses manage their time, and stay better connected with friends.
Trovy
Founding designer, shipping digital experiences that took Trovy from Seed to $100MM PMV in one year.
Designing all product experiences (application, dashboard), as well as initial brand look/feel, design system, physical credit card, marketing site, ads, creative direction, product and marketing strategy.
Trovy is a fintech platform launching products for homeowners – providing fast, flexible, and affordable credit options.
Career Anecdotes
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I have a patent
I designed the work that awarded Saturn our first monetization partnership, with Nike. Along with my colleagues at Saturn, we have a patent for specific Ul treatments for ad placements on a digital calendar.
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I interviewed for Y-Combinator
In 2019, I got as far as the in-person interview stage for Y Combinator for my app, Radar. Based on the advice from Sam Altman and the panel, I pivoted the app into what I later renamed UpClose. Both were social networking apps, shipped to the app store.
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I designed a credit card
I don't usually do physical design projects, but I had fun designing Trovy's HELOC Card. A subdued engraved design, in keeping with its substantial metal fabrication, with a repeating icon pattern evoking textiles from luxury brands - while the fun yellow color is made to stand out in your wallet. (I also created their brand ID!)
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You'll love my Figma files
Meant for cross functional human eyes as well as AI MCP servers, my Figma files are well organized and beautiful.
My components are componentized, my color and font styles are assigned, my layouts are Auto, and my decisions are documented.
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Adventures in vibe-coding
My first foray into shipping an app without an engineering partner. Like most "vibe-coded" projects, it solves a highly personal problem: forgetting about a candle you've lit in your home! Try it out.
Hello, I’m Natalie.
I’m a product design leader with 12 years’ experience at both startups and public companies. I’m also an artist, cellist, mom, wife, and a Seattle-raised Brooklyn transplant for the last 16 years.
